Backstage Invest is a single family office venture capital investor with focus on direct investments in entrepreneurial scale-up companies based in the Nordics. We are not a VC-fund, but self-made entrepreneurs investing our own money.
Do you have a great new business idea or are you managing a company with strong growth potential in need of capital for scale-up? We give value back to our portfolio companies not only in form of capital, but also by contributing with knowledge and contacts in areas such as business development, strategy, financing, marketing and international expansion.
We have an open mind-set towards looking at new industries. But we only invest our money in proven entrepreneurs with a track record. We want to see proof of concept from real customers prior to investing. That means, we typically do not invest in the very early stages.
Welcome to contact us!
We only invest our own money and we invest our own time. We do not pay others to do the job. Rather, we strongly believe in the positive effect of having committed visible owners motivating management and contributing with experience as well a contact network.
We often make our investments in cooperation with other investors. As most professional investors we require an exit opportunity within time. However, we sometimes make investments for the long term.
SuccessAre there recipes for being successful in this line of business?
- People are more important for success than the business concept itself
- Always negotiate with the ultimate decision maker
- Remember, even the most senior executive is human like everybody else
- Before you invest in a venture, think first of who will buy it from you in the future
- When a deal has been made, never ever wait, but push for documentation and sign
- When it comes to exit, never try to find the peak, divest before
- Never invest in weather dependant ventures
- Analyse thoroughly, but also follow your gut feeling
- Nothing has been achieved before the money is in the bank
- Hire people that are more talented than you
24Storage AB (NASDAQ: 24STOR) offers Self Storage to private and corporate customers in the Stockholm, Gothenburg and Malmö region of Sweden. 24Storage has expanded to become the second biggest operator in Sweden by using a concept based on cost efficiency, the latest modern IT-infrastructure and automated processes providing better and faster customer service. IPO Dec. 2019.
Animoca Brands is a leader in the field of digital entertainment, specializing in blockchain, gamification, and artificial intelligence technologies to develop and publish a broad portfolio of products. The company has a broad portfolio of world famous partner brands.
ETNetwork provides an infrastructure for digital transaction information from payments. In collaboration with banks and merchants, ETNetwork is implementing an infrastructure for digital receipts in the Nordic region. Everyone wins with digital receipts: consumers, corporations, merchants and the environment.
Indicio makes forecasting simple. Their software suite offers an user-friendly interface giving access to advanced statistical methods without the demand for prior statistical knowledge. Primary fields are Time-Series Analysis, Econometrics and Cognitive Analysis.
GP Bullhound Sidecar III, IV & V
Investment firm GP Bullhound is currently managing five Sidecar-funds (I – V) which mainly do investments in digital and technology based companies. Investments include companies such as Spotify, Slack, Klarna, Unity and Revolut, for the full list please visit their website.
G:loot Global Esports G-Loot is a unique player-to-player platform that has been on the market since 2015. G-Loot is based in Stockholm and is one of Europe’s fastest-growing esports companies. G-Loot lets users compete in esports challenges in the games they already own. During gameplay, the G-Loot PC app runs in the background and monitors the results.
Innovation 360 Group
Klarna is a leading Swedish fintech company. With Klarna consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers include payments, social shopping, and personal finances. Backstage aqcuired a small position in Klarna through the exit from SaaS-company APPRL.
Maison Heinrich holds the exclusive commercial rights to market and sell the spirits brand XANTÉ on the North American market. XANTÉ is an exquisite combination of the sweetness of ripe pears and the intensity of a fine cognac. XANTÉ is one of the top selling super premium liqueurs in the Nordic market. Altia Plc acquired the brand from the Tilander family in 2012 (excluding the commercial rights for the US and Canadian export markets).
The Haypp Group (NASDAQ: HAYPP.ST) is spearheading the global transformation from smoking to risk-reduced alternatives. With origins in Scandinavia, the company has leveraged its leading position, along with its category and e-commerce experience, to widen its positive impact to the USA and a range of European markets. With ten e-commerce store brands the company served more than 500,000 consumers during 2020. IPO Oct 2021.
Truecaller (NASDAQ: TRUE:ST) set out to make it possible to know who’s trying to contact you, and also tell you when not to pick up your phone. Today, hundreds of millions of app users later, Truecaller’s business concept has expanded to delivering trust in a broader sense by making communication safe and eﬃcient. No matter if it’s in the beginning of a call, in the middle of a transaction or at the end of a signature. IPO Oct. 2021.
True Global Ventures
True Global Ventures (“TGV”) is a portfolio international early-stage funds formed by leading technology entrepreneurs-turned-angel- investors. In partnership with family offices in Europe, the United States and China, TGV leverages the personal networks and expertise of its investors to support the next generation of superstar entrepreneurs. The funds are focused on business opportunities built on highly scalable Internet, software and mobile applications.
Based in Stockholm, Sweden, Zound Industries designs and develops speakers and headphones under the brand names Marshall, Urbanears and adidas. With a strong focus on innovative technology and user-centered design, Zound has gone from strength to strength since first hitting the market in 2008, launching a range of iconic, award-winning products.
Influencer marketing SaaS platform. Acquired by Klarna in 2021.
Peter F. Heering
Park Lane Restaurang & Nattklubb
The Xanté Company
We have offices in Stockholm and Gothenburg. Welcome to contact us!
Geijersgatan 1 B
411 34 Gothenburg
SE-400 10 Gothenburg, Sweden
Tel: +46 31 81 57 10
Mobile: +46 705 90 22 42