About us

Backstage Invest is a single family office venture capital investor with focus on Nordic entrepreneurial companies.

Do you have a great new business idea or are you managing a company with strong growth potential in need of capital for expansion? We have an open mind-set towards looking at new industries, but only invest in proven entrepreneurs with a track record.

We can invest early stage if the team and idea is right, but prefer to see proof of concept from real customers. We give value back to our portfolio companies not only in form of capital, but also by contributing with knowledge and contacts in areas such as business development, strategy, financing, marketing and international expansion.

Welcome to contact us!


We seek investment opportunities combining great talented people with execution capability and exceptional growth potential.

We only invest our own money and we invest our own time. We do not pay others to do the job. Rather, we strongly believe in the positive effect of having committed visible owners motivating management and contributing with experience as well a contact network.

We often make our investments in cooperation with other investors. As most professional investors we require an exit opportunity within time. However, we sometimes make investments for the long term.


Are there recipes for being successful in this line of business?

We believe in the following 10 theses:

  1. People are more important for success than the business concept itself
  2. Always negotiate with the ultimate decision maker
  3. Remember, even the most senior executive is human like everybody else
  4. Before you invest in a venture, think first of who will buy it from you in the future
  5. When a deal has been made, never ever wait, but push for documentation and sign
  6. When it comes to exit, never try to find the peak, divest before
  7. Never invest in weather dependant ventures
  8. Analyse thoroughly, but also follow your gut feeling
  9. Nothing has been achieved before the money is in the bank
  10. Hire people that are more talented than you


Unlisted investments


24Storage AB

24Storage AB offers Self Storage to private and corporate customers in Stockholm and Gothenburg regions, but with a clear vision to expand outside of Sweden. The founder team has previously founded and been part of building both Shurgard Europe and Selstor (today part of Pelican Self Storage). 24Storage has developed a concept for cost efficiently operating smaller units, thereby enabling use of better locations closer to the customers. The storage sites are run using the latest modern IT-infrastructure and automated processes providing better and faster customer service.



APPRL connects retailers & brands with online influencers in one powerful platform. On the one side, APPRL helps retailers to increase their reach through a network of influencers and premium media partners. In short, APPRL helps retailers get their products into premium inspirational content. On the other side APPRL provides online influencers & premium content media with a powerful monetization tool.



ETNetwork provide an infrastructure for digital receipts which offers services that improve daily administration for small and large corporations. Transaction information is leveraged into business value by efficiency in areas such as Receipt handling, Assigning of accounts, VAT reporting and Expense reporting. Partners, such as retailers and banks, are connected in one infrastructure. From this platform different services are being provided through system integration or for example mobile applications.


GP Bullhound Sidecar III

Investment firm GP Bullhound is currently managing three Sidecar-funds which mainly do investments in digital and technology based companies. Sidecar III has investments in companies such as Spotify, Leovegas, Klarna, Fishbrain and Mathem, for the full list please visit this page.


Innovation 360 Group

Innovation 360 Group help companies to sharpen their innovation capability, generate and re-innovate their value propositions as well as speeding up their global go-to market projects through innovative strategy and business development. They do this by means of research-based innovation assessments and measurements, based on a global innovation database that has been developed in-house. The database is licensed as a SaaS-tool to management consultants who can use it for research on innovation and evidence-based analysis. The output being recommendations on concrete execution plans for increased innovation capability, profit and growth.


Maison Heinrich

Maison Heinrich holds the exclusive commercial rights to market and sell the spirits brand XANTÉ on the North American market. XANTÉ is an exquisite combination of the sweetness of ripe pears and the intensity of a fine cognac. XANTÉ is one of the top selling super premium liqueurs in the Nordic market. Altia Plc acquired the brand from the Tilander family in 2012 (except for the USA and Canadian export market).


Peter F Heering

Peter F Heering AB own, sell and produce the famous HEERING Cherry Liqueur, purveyor to H:M Queen Margrethe II of Denmark. The brand was founded in 1818. HEERING Cherry Liqueur, known for its exceptional quality, is the original “cherry brandy” and sold worldwide. HEERING Cherry Liqueur is enjoyed with ice or as a cocktail ingredient. The famous drinks “Singapore Sling” and “Blood & Sand” among others are based on HEERING Cherry Liqueur. HEERING Coffee Liqueur is a new delicious liqueur with intensive flavour of coffee, chocolate and rum.


Trade Extensions

Trade Extensions sets new standards for on-line procurement and optimization. Its unique procurement software helps organizations achieve their strategic buying objectives by specifying sourcing events, collecting offers and, most significantly, optimizing the results. On-line procurement projects generate millions of variables and it is the algorithm design that underpins the success of Trade Extensions’ software and means solutions can be identified in seconds. Trade Extensions also provides integrated spend analysis to help organizations identify and exploit procurement opportunities.


True Global Ventures

True Global Ventures is a unique, international, early-stage fund formed by leading technology entrepreneurs-turned-angel- investors. In partnership with family offices in Europe, the United States and China, True Global Ventures leverages the personal networks and expertise of its investors to support the next generation of superstar entrepreneurs. The fund is focused on business opportunities built on highly scalable Internet, software and mobile applications.



Varenne invests mainly in unlisted entrepreneur-led Nordic growth companies seeking expansion capital as well as a long-term financial co-investor and equity partner in order to continue developing the portfolio companies at a fast pace.


Zound Industries

Zound Industries design, develop, manufacture and sell lifestyle electronics for the global market. Their main product categories are headphones and speakers sold under different brand and in different price segments.




Trading, IT hardware
IPO 1993, acquired by WM-Data in 1995 (exit)


Ark Travel

At the time Sweden’s largest privately owned business travel agency
IPO 1999, acquired by Carlson Wagonlit 2005 (exit)


Orc Group

Software and trading systems for the financial markets
Acquired by Nordic Capital in 2012 (exit)


Park Lane Restaurang & Nattklubb

Leading nightclub in Gothenburg
Management Buy-Out in 2016


Trevise Bank

Wealth Managment
Acquired by Unibank in 1997



Sidewalk Express

Public Internet terminal and Digital Signage
Acquired by Speed Services in 2009


The Xanté Company

Leading spirits brand in the Nordics
Acquired by Altia Plc in 2012


Kajskjul 8

Dinner Show Restaurant
Managment Buy-Out in 2016



Management Buy-Out 2004



Pioneer in Direct Market Access (DMA) for trading on stock exchanges globally
IPO 2001, acquired by Orc Software 2010 (partial exit)


HD Resources

Outside Broadcasting (OB), TV-production
Acquired by Neqst in 2012


Backstage got offices in Gothenburg and Stockholm. Welcome to contact us!


Fredrik Tilander

Managing Director
Primary point of contact

Birger Jarlsgatan 9
SE-111 45 Stockholm, Sweden
Tel: +46 8 517 587 40
Mobile: +46 705 120 230
E-mail: fredrik@tilander.com


Jörgen Tilander


Visiting address:
Geijersgatan 1 B
411 34 Gothenburg

Mailing address:
Box 3097
SE-400 10 Gothenburg, Sweden
Tel: +46 31 81 57 10
Mobile: +46 705 90 22 42
E-mail: jorgen@tilander.com